FIBA and Two Circles team up to launch a new international basketball platform: Courtside 1891.

  • The International Basketball Federation (FIBA) and data analytics sports marketing agency Two Circles have officially announced the launch of their strategic joint venture: Courtside 1891.
  • Courtside 1891 is a new playground dedicated to basketball. International, which will develop and sell basketball content to consumers (D2C) around the world.

The International Basketball Federation (FIBA) and Two Circles, the world’s leading sports marketing agency dedicated to analyzing fan sports behavior data, today formalized the launch of a joint strategic venture: Courtside 1891.

This new joint venture, created for an initial period of 9 years, has spawned a new streaming and information platform dedicated to basketball “Courtside 1891”. The initiative aims to develop and promote consumer-facing (D2C) basketball content around the world, offering basketball fans around the world a new dedicated platform and personalized experience to follow and live their passion for international basketball.

Courtside 1891 will allow FIBA ​​to develop direct and long-term relationships with basketball fans around the world; gain a deeper understanding of the behavior, attitudes and desires of sports fans in order to develop new products and pursue more appropriate and ambitious global strategies; and ensuring greater visibility and visibility of competitions organized by FIBA.

Two Circles brings a wealth of experience to the field as a recognized industry agency that helps major global sports venues such as the NFL, F1 and ATP Media use data analytics to maximize the commercial development of D2C streaming platforms.

As part of this ambitious partnership between FIBA ​​and Two Circles, an international agency based in France since 2020 has invested heavily to be able to offer new innovative and efficient digital platforms capable of meeting the expectations of sports fans. – and build a team of dedicated professionals offering expertise spanning: product strategy, sales, marketing, and data management and analytics.

This partnership with FIBA ​​is the second major venue joint venture for Two Circles following the launch of Tour Consumer Experiences in 2021: an 11-year joint venture with the European Tour and Ryder Cup Europe created to develop the ticketing offering and first-class hospitality at the largest professional golf competition in Europe.

FIBA Secretary General Andreas Zagklis said: “We are thrilled to be embarking on this adventure with Two Circles. Raising the profile of basketball around the world and bringing the community of our sport together is a fundamental part of our vision. With Two Circles’ expertise in developing digital strategies to engage audiences, grow audiences and develop direct relationships with fans, this partnership has already spawned a new platform that will benefit the entire FIBA ​​family and create an unprecedented level of engagement with our basketball community. . »

Gareth Balch, CEO of Two Circles added: “Direct fan relationships have become a valuable currency as sports venues transition from the analogue era of broadcast television to the era of digital consumption and distribution. As an international federation, FIBA ​​has a proven track record of innovation. And we are excited about the impact our data-driven approach can have on pushing the boundaries and launching the next phase for FIBA ​​in terms of distribution and media communications and fan engagement. »

The initial product launch of Courtside 1891 was a limited edition release for the FIBA ​​Basketball World Cup 2023 final qualifying window held in February across all FIBA ​​regions.

Courtside 1891 offers broadcasts, summaries, schedules and results from major competitions and men’s leagues around the world. Courtside 1891’s long-term vision is to create a truly personalized content stream for every fan and become the central platform for experiencing live basketball content available on all other platforms that offer basketball around the world.

Courtside 1891: