Homing, a new trend in corporate gifts

Consumers are leaning towards a new philosophy of life

Back to basics. The post-quarantine era has shown itself the importance of the indoor environment. Kantar’s research on French consumption confirms that their purchases are focused on products to feel good at home. In this way, the house asserts itself as a place of refuge, where it is good to stay. Both living and working space had to be reinvented. Decorating, cooking, DIY, wellness and sports fueled this new art of living for body and mind. And for good reason: according to a survey by Harris Interactive, 67% of French people feel at home like in a cocoon.

Corporate gifts for a healthy lifestyle and decoration
This new lifestyle inside has accelerated the desire to remodel their home. Cozy corner or cocoon space: draw inspiration from this decidedly “Japanese” spirit, stemming from Japanese minimalism and Scandinavian natural decor. Feel-good items and decorations will brighten up the rooms of your customers and employees. Promoting relaxation and serenity, candles, like diffusers of essential oils, diffuse their fragrant aromas. They contribute create a warm atmosphere around the house, and throws and fleece blankets bring their share of comfort and softness: these are popular winter gifts that encourage you to enjoy a cup of hot chocolate before the series. And what would our interiors be like without a vegetal touch? Green plants that do not pollute the environment not only purify the surrounding air, but are also living decorative elements with many virtues. Fully in tune with the time, they will be unanimous with your goal.

In terms of health and beauty, the ritual rhymes with zen and organic spirit through cosmetics with natural ingredients and sports activities at home, such as light gymnastics or Pilates. Yoga mats, elastic bands or sports towels will find buyers among your employees, lovers of exercise with recognized benefits. Here it is important that find personal well-being. This goes hand in hand with a desire to perfect your look and a fascination with casual and cool outfits, as evidenced by a symbolic hoodie or cap.

Goodies that invite sharing and fun
Spending time at home does not mean being isolated. Family and friends are an important guide for living together. Moments of fun around the game for example, to make it possible to simultaneously achieve the dual goal of parent-child in an always positive game dimension. Whether it’s playing cards or more traditional games like dominoes and chess, board games are still on the rise today (+23% of sales according to NDP Group). Another important point worth sharing: food. More than ever, this French savoir-vivre is committed to healthy and local food. Whether it’s an aperitif, barbecue or family dinner, kitchen making recipe and homemade too (+13.8% since 2020). Baskets filled with local products, as well as other sweet or savory gourmet snacks made in France, are welcomed by your customers who are looking for good products. On the move between home and work, they’ll appreciate the combination of a lunch box and cutlery in an insulated bag, branded with your zero-waste company logo. The water bottle is a thing of the past and welcome to the decanter, the nomadic business equivalent of the water bottle we proudly place on the kitchen table. Kitchenware is trendy and home appliances are trendy. These are great corporate gift ideas that will highlight personal events in your employees’ lives.

A tribute to telework, office equipment has its place here to encourage employees to work in good working conditions. Just like in the office, creating a space dedicated to working from home encourages concentration and fulfillment. Table lamp, mini plant, office supplies (mouse pad, notepad, pens, notepad) are what your employees use daily and strengthen your remote connections. In terms of materials, we play on the natural spirit of wood, cork and neutral colors to connect these elements with a company that respects the environment.

Gifts to escape and live new experiences
This withdrawal into oneself does not necessarily mean a life of a hermit. Awareness of one’s inner universe shed more light on environmental problems. Don’t we say to be good to yourself, to be good to others? This meditation allowed me to better (re-)connect with the world and with nature. This has spurred some people into new hobbies, such as gardening, which is booming. Miniature symbolic tree seedlings and flower or grass seeds become meaningful communication tools, ideal for highlighting your approach to corporate social responsibility among your employees and partners.

Living with new experiences is as strong as the desire for mobility, which, in spite of everything, is always present. The pleasure of crafting, building something with your own hands says a lot about the success of DIY corporate gifts like these fun planting kits for all ages.

The desire to travel has taken over new solutions: virtual reality glasses, adapted travel accessories, anti-theft backpacks or even bike kits allow you to move differently (virtually) and easier.

This inspiring list should make you remember that the closer you are to your contacts, the more you will develop a strong and lasting bond of trust and acceptance. It should be noted that 84% of purchases are thought out and decided at home. Carefully selected, these gifts can easily be turned into boxes of corporate goodies for your employees and customers to enjoy right at home. Available in themed and signed versions of your identity, the products you choose will have significant emotional and memorable value.