Ludivine Truant, founder of Happy Trek (yoga retreats and wellness activities)
At thirty years old, Ludivine Trouant is the product of on-the-job training, which has allowed her to accumulate ten years of experience in sales and marketing development in various companies. But overseeing field salespeople to get the most out of them for their commercial activities quickly seemed like a limited horizon to him, especially when one wonders about the meaning of his life.
Riding the quest for well-being and healing (©Happy Trek)
Material wealth could not compensate for the desire for values and personal enrichment.
So goodbye company car, CDI and some security to say hello to a new adventure that first involves questions and attempts.
” Pretty quickly, I turned to what I liked to do and the desire to share it. Therefore, I created a food blog that emphasizes healthy recipes that take into account the seasonal rhythm, the promotion of organic products and, therefore, a certain ethics of consumption.”
Her blog, an open door to new universes, has allowed Ludivine Truant to put her digital knowledge into practice, create meetings, and discover naturopathy.
Therefore, 2018 will be dedicated to teaching this practice, which promotes a healthy lifestyle, including through natural nutrition, physical activity and herbal medicine to achieve good balance and natural health.
The first detox stays set next to the blog
Ludivine Trouant, 30, enterprising (©DR)
It goes through the first stage, creationHappy Trek, the first reference platform for sustainable wellness and outdoor recreation.
Happy Trek’s first calling was to bring together yoga teachers, alternative medicine trainers, personal development trainers, meditation trainers, mountain guides and sports trainers to share their experiences, desires and initiatives…
By pooling everyone’s contributions, Ludivine Truan, through her platform, had to provide visibility and network strength that no single member could get alone in their corner.
After nearly a year of preparation, Ludivine Trouant receives registration from Atout France and now has the tools and permissions to move forward.
” I received my registration on March 5, 2020, a few days before my due date. “, she said. ” But I quickly activated the network formed with Happy Trek and took advantage of the enthusiasm for wellness, nature and outdoor activities sparked by the months of lockdown at home to develop trade. “.
Positioning according to the time you need to know how to use
Sports and exotic activities (©Happy Trek)
The positioning of Happy Trek fits perfectly with the underlying trend that has emerged from isolation, namely the need to reconnect with yourself, with nature and travel in a different way. It remains to put sentences to music” yoga retreats ”, micro adventures in the open air or multi-active stays, alternating between various wellness and sports practices in the heart of nature.
The purpose of every stay is “create positive clicks for yourself and the planetto promote new habits and feel better every day.
Offer valid: wellness and outdoor recreation for 2 to 7 days throughout France with professional partners » tagged »HappyTrack.
The program is available on the happytrek website with dates of stay, as well as the possibility for the group to organize an individual program.
The economic model is also built on the trust of partners
Strict selection of partners wishing to join the network (©Happy Trek)
The credibility of this expanded offering goes beyond what only a young entrepreneur who is a hiking and detox organizer herself can assume, and depends precisely on the quality of the partners who join her network: “ I spend a lot of time recruiting guides, yoga teachers or other trainers who want to join Happy Trek. I want to make sure that they are in line with the spirit of the brand, these values and the promises of the network.
Everyone must meet fairly strict criteria of professionalism, which is reflected, in particular, in the diploma, confidence that they have real business expertise and experience in managing a group …
However, Ludivine Trouan did not abandon her first idea “ team and spends time with those who also want to make a career out of it, explaining to them the process she had to go through to enter the professional field. It also offers special training and individual coaching for new partners to improve their skills.
The first results are encouraging with requests from national partnerships and a very strong increase in client requests in the first two years of operation: “ we achieved 200% growth with full containment, with a small team and without a large advertising investment as is the case with other players in the sector The businessman explains.
He must also take into account the fact that his activities will be seasonal and competitive, so investment in advertising will be required.
The startup also took part in the World Tourism Fair in Paris on the side of Destination Nature. in order to draw attention to our young brand, which has found its place among the big players in the sector, founded over 40 years. Our stay is different from what our colleagues offer: we value the experience, not necessarily the destination. “.
It’s time to consolidate and expand
Today is the time to accelerate the development of a company that is in great demand.
” At the start, I coordinated everything myself: from the search for partners to communication and sales, including the management of the stay. This time I put my travel agent hat to good use!
Today, I want to go further so that everyone can find the Happy Trek experience less than 3 hours from home! To do this, we launched a major selection campaign to create strong partnerships with our future partners. Some will be able to become travel agents on the Happy Trek network and create their own wellness programs and/or outdoor micro-adventures.
What is it like franchise system therefore, it is intended for people who wish to engage, but not necessarily alone and without the need to establish their own travel agency.
Of course, as with starting any business, this requires an initial investment, in particular to integrate the network, to benefit from the influence of our brand, our registered Atout France structure, training, support and management tools, … Those who prefer the remaining guides will still be able to control the stay created by our agency.”
With this new organization, every network partner will also be able to become a seller, or at least assign “chartered” Happy Trek offers throughout France.
The program is organized around two main side events: wellness and outdoor recreation (including outdoor activities), which offers several possible options. The regionalization of the offer will allow to focus on features such as rock climbing, surfing and other local sports.
New site in preparation and in multilingual version