About ten days ago, the French company MyCoach introduced its new TV platform MyCoach. Thirty champions, including Hugo Lloris, will share numerous educational sports materials for 2.0. »
After imprisonment, sports practice increasingly turned into a “solitary” and remote practice.
With MyCoach TV, the company from Nice, already well established in the market, wishes to accompany the beginner and ordinary athlete in his training and sports practice. A new service that enriches the company’s offer. “MyCoach TV is two years of development and an investment of 2 million euros” explains Cedric Messina, founder of MyCoach. ” It’s time to take the jump. For almost 10 years, we have built on the BtoB market and gained real legitimacy. MyCoach is affiliated with one of three federations and owns 30% of professional clubs in all sports. These ten years have shown us how content and knowledge sharing dominated the solutions we designed and built for use. Due to structural changes in sports practice, it seemed logical to us to expand our goal. MyCoach TV is ultimately an extension of all of our BtoB services. This goes further towards the democratization of practice. »
“MyCoach TV is two years of development and an investment of 2 million euros”
In addition to the captain of the French national football team Hugo LlorisIt’s nice how MyCoach and its founder Cedric Messina, other sports personalities are already on the platform, such as Camille Lacourt, Erwen Ngapet, Cleopatre Darle, Pauline Ado, Romain Ntamak, Raymond Domenech and even Olympique Lyon.. “We have set up income distribution with athletes” explains the founder of MyCoach. “Our goal is to become a platform for educational sports content to support sports practice ahead of the 2024 Olympics. »
🚨 MyCoach TV 🎬 BORN 🚀🚀🚀
— My coach (@mycoach) October 21, 2021
When it comes to staking, MyCoach TV offers 2 formulas with an unlimited subscription for €49/year (MyCoach Prime) and a single athlete subscription for €14.99/year. “MyCoach TV is designed for a general audience with technical content and hands-on training. It is available online, on mobile devices and tablets. We have combined free and paid content, the user can, in particular, buy an athlete or expert course, consisting of approximately 50 capsules » adds Cedric Messina.
To quickly promote their new offering, MyCoach TV has partnered with Command. Paid access to the platform will be offered to subscribers of sports news until December 31, 2021. On the other hand, MyCoach will offer its new subscribers the option to sign up for Command using a 70% discount for 3 months, i.e. €3.59/then €11.99/month. “The development of our digital platform allows us to offer new formats and editorial content through L’Equipe Explore, as well as new services for our subscribers. Today there are 335,000 of them, and we must offer them more and more additional, new and original services. » comments Laurent Prudhomme, general manager of the L’Équipe group, in a press release.
— My coach (@mycoach) October 22, 2021
Launched in 2011, MyCoach has raised a total of €9.8 million. and works with many sports institutions, professional clubs and amateur clubs. MyCoach Sport, in particular, offers the sports movement the opportunity to digitize their daily lives.