PSG opens new flagship store in downtown New York

PSG is on track to become one of the biggest brands in global sports through a unique expansion in North America. Ten years after his first tour of the United States PSG opens its first flagship store on the East Coast, on 5th Avenue, in the heart of New York. This is the first official store of a foreign sports club in the Big Apple.

A new stage in the international development of PSG

The opening is part of the club’s innovative global merchandising partnership with Fanatics, announced in 2020, and retail giant Lids will be involved in the opening and operation of the store. Lids and PSG will hold a grand store opening on Friday, March 18, 2022.

This is a new step in the international development of Paris Saint-Germain after the successful opening of the first American store in Los Angeles a year ago.

That The official Paris Saint-Germain store in New York will be the club’s largest store outside of France. It will join Club’s international distribution network, which now has three stores in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea, and two in Doha, Qatar.

What will we find in the New York store?

The new store will feature a wide range of knitwear, caps and accessories. a full range of Nike and Jordan clothing, Paris Saint-Germain’s one-of-a-kind collaborations, fashion collections and New York-inspired designs are exclusively available on this new website.

In addition, some collectibles such as exclusive t-shirts signed or notand other items will also be available for sale.

To celebrate the opening, Paris Saint-Germain and New York-based design studio Fly Nowhere have launched an innovative and successful initiative. development of special projects and derivative products in cooperation. Joint products will be inspired by local design. These products will be available exclusively in stores flagship Clubs in New York and Paris.

The development of the Paris Saint-Germain brand over the past 10 years is truly unique: Fabien Allegre.

The club is constantly pushing the boundaries and we are delighted to once again team up with our Lids partners to expand our global footprint in a key international market and help Paris Saint-Germain on its path to becoming one of the world’s leading sports clubs. one of the most culturally significant brands in the worldsaid Zohar Ravid, Senior Vice President and Head of International Development at Fanatics.

The development of the Paris Saint-Germain brand over the past 10 years is truly unique. Being the first sports team to open an official store in New York is a key step in building the club into one of the biggest sports brands in the world.“said Fabien Allegre, brand director of Paris Saint-Germain.

PSG, very strong on social media

The club is currently the 4th biggest sports club in the world on social media and our worldwide fan base, especially in the United States, is growing exponentially. More than 160 million fans follow our team every day. New York is the culmination of this growth. We can’t wait for Paris Saint-Germain supporters around the world to take part in the opening of this new store and become part of the unique Paris Saint-Germain project.Fabien Allegre adds.